Infographic: The Psychology of Color


The color is an important part of visual communication as it affects the psychology of the observer, Color plays a major role in our visual perceptions and our reactions to things. We’ve already hosted an infographic on Color Preferences Based On Age And Gender.

Below infographic which created by Tech King and Kissmetrics provides information for how graphic designers should use color and which colors are appropriate for what purposes. 

You can play color quiz :

  • 28 Shades of Red Color, Correct Name of All Red Colors with HEX and RGB Codes

  • What’s Your Favorite Color? Know Your Color Preferences

  • Color Shades Name: It’s Bubblegum Not Dark Pink, Name Correctly of Any Color

Infographic: How do colors affect purchases?

For retailers, selling is the art of persuasion. There are many factors that influence how and what consumers buy. A large part of every decision is based on visual cues, and the strongest and most persuasive is color.

Color Psychology - How do colors affect purchases

Infographic: The Psychology of Color


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