The color is an important part of visual communication as it affects the psychology of the observer, Color plays a major role in our visual perceptions and our reactions to things. We’ve already hosted an infographic on Color Preferences Based On Age And Gender.
You can play color quiz :
Infographic: How do colors affect purchases?
For retailers, selling is the art of persuasion. There are many factors that influence how and what consumers buy. A large part of every decision is based on visual cues, and the strongest and most persuasive is color.