What Is the golden ratio in Design: Including Pyramids of Giza and Da Vinci’s Mona Lisa painting to leading brand like Apple, Pepsi, National Geographic etc. They all have one simple concept and rule in common that golden ratio. Want to be on the same creative level as they have?
What Is the Golden Ratio
The golden ratio is a mathematical ratio. Golden ratio commonly found in nature, and when used in design. The golden ratio describes the perfectly symmetrical relationship between two proportions. Golden mean, divine proportion or greek letter Phi) exists when a line is divided into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. Closely related to the Fibonacci Sequence (which you may remember from either your school mathematics lessons or Dan Brown’s novel The Da Vinci Code)
Below infographic created by companyfolders will explain you to about one design rule that golden ratio and how to create mathematically beautiful designs.
The Apple logo with Golden Ratio:
The Pepsi logo with Golden Ratio:
The National Geographic logo with Golden Ratio:
Infographic of What Is the Golden Ratio in Design: