Visual design elements and principles: The Good, the Bad, and the Ugly?


principles-of-design
Reading Time: 1 minute

A Mumbai based digital marketing company Ethinos has created a slide presentation to the fundamental elements of design. Being familiar with the elements, principles of design and visual communication in general help to create effective visual message.A presentation that’s an interesting and easy to use guide to using these three fundamental elements of design:

  • Colour
  • Shapes and Lines
  • Images

principles-of-design

 

Visual design elements and principles

Colour:
As a powerful form of communication, colour is irreplaceable. Colour can sway thinking, change actions and cause reactions.

Shapes:
Shapes is one of the basic elements of design. Alone or in combination, they can convey universal meanings & organize information.

Lines:
They creates emphasis and organize all design elements into form. Generally, We don’t think about lines that much, but we make use of them quite often to visually communicate our objective to the user.

Images:
Powerful images don’t just reflect a particular emotion but also create a relational association between the viewer and that image. The point being that these images are used for the sole purpose of bringing forth the right emotion our of you

 


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