Infographic: The Psychology of Color


The color is an important part of visual communication as it affects the psychology of the observer, Color plays a major role in our visual perceptions and our reactions to things. We’ve already hosted an infographic on Color Preferences Based On Age And Gender.

Below infographic which created by Tech King and Kissmetrics provides information for how graphic designers should use color and which colors are appropriate for what purposes. 

You can play color quiz :

Infographic: How do colors affect purchases?

For retailers, selling is the art of persuasion. There are many factors that influence how and what consumers buy. A large part of every decision is based on visual cues, and the strongest and most persuasive is color.

Infographic: The Psychology of Color

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